As President of the Americas Region for the digital agency POSSIBLE, Jason is responsible for leading the long-term stability and growth of the region. Jason has 20+ years experience in digital strategy. He is a long-time advocate of using data to inform digital strategies to help clients attract, convert and retain customers. Jason supports our clients and employees in driving new engagements and delivering great work that works. Previously, Jason has led POSSIBLE as Chief Performance Marketing Officer and continues to hold this role globally. As a thought leader in digital strategy and data analytics, Jason is the prime candidate to collaborate with clients at the highest level – ensuring their strategy is informed by marketing sciences and creative. He is the co-author of ‘Actionable Web Analytics: Using Data to Make Smart Business Decisions’ Follow him on Twitter @JasonBurby.